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Show the people what they need.
This commercial for the new Volkswagen Tiguan effortlessly shows people how perfect this vehicle is for any situation. The meteor presents a far fetched and frankly comical problem -- who would need this car for this reason? No one. Yet it is convincing that if the Tiguan is good for this situation, it transitions to any situation just as well.
People want to see a common problem presented with a solution in a funny way. Here, we are convinced that the couple manages to fit the contents of their house in the back of the car. We all want that much space. They truly don’t put that much in the trunk, yet we believe it is a lot by the way it is presented -- they look for more to fill all the extra space. Anything frivolous that's within reach.
“It fits everything you need and everything you don’t”
You can never have too much space. The perfect tagline for the gluttons without seeming greedy. Even if you don’t need the space, do not miss out on having the option. This car will get you through thick and thin. This car is a must-own.This ad is a must-see.
Everything from the audio to the view of the neighborhood emphasize the levity of the problem. The music creates something of a cabana vibe, due to the bliss that comes with having too much room versus the more common problem of having too little. The couple is plagued not by the impending danger of a meteor, but by the burden of open space in the car. At the beginning, they are surrounded by their neighbors, all also frantically packing their vehicles to flee. The other sedans are packed to the brim with heaps of bins balanced precariously on the top of the vehicles as they drive away. After a couple more trips to grab more, we see that all the neighbors are gone while our couple is still trying to fill space.
Personally, I think it would have been funny to add a more human element as well. During one scene, we see a man run past with a backpack and an arm load of stuff. Perhaps it would get the point of having a lot of space and adequate passenger space if they had invited him into their car as well, with all of his stuff. There are also dogs barking at the beginning of the ad, so maybe show a dog in the car as well. Specifically a larger breed, such as a husky or St. Bernard. Nevertheless, the ad was fantastic. It truly remind us that we don't know what's coming, but we can always be well equipped for whatever it may be.
This car is a must-own.This ad is a must-see.
Credit: https://www.youtube.com/watch?v=T9OwnU81rko